I worked from _____ to ______ as the sole interaction designer on a $ 4M interactive installation at the NASA Kennedy Space Center.
The installation is under construction, with the “Earth Cluster” currently available at the NASA Kennedy Space Center (link to article).
Here are some project highlights that are publicly viewable.
This was an incredible learning opportunity to pushed me to operate in multidisciplinary teams, present and discuss design concepts with the client, and manage the product.
My duty was to learn about the client’s interests, present concept visions, and carry the selected designs forward to the final product.
Interaction Designer: drove the team’s process of developing user interfaces from early sketches to high-fidelity prototypes.
Consulting Designer: primary contact for collaborating industry partner.
Successful Local Retailers
Successful Retailers were chosen for their experience with the precedent sales and customer care models, which if proven successful in the market over time contain are assumed to contain valuable insights about best practices and customer preference/behavior. Atlanta Cycling, is the number #1 seller of all bike shops owned by Trek in the South. The team built rapport with the companies management and salespersons over the course of the project and utilized their feedback repeatedly.
Atlanta Cycling Communities
Local Atlanta riding communities were selected based on their frequency of meetups and diversity of rider profiles (i.e. expert and novice). The team conducted ride-alongs during community riding events where many cyclists were engaged with during a short period of time with semi-structured questions.
Concepts involving innovative hardware for fitting and adjusting bikes to user ergonomics using augmented reality, a sensor suite, ,and information visualization displays.
User Insights: retail managers and salespersons expressed an absolutely essential need for the fitting process, else customers suffer a poor match and potential injury, and loose trust.
Part Value Proposition
Concepts involving the communication of true value of each part in relation to customer needs, a common point of distrust among consumers.
User Insights: customers often don’t understand the reasons behind expensive/affordable part pricing due to non-obvious technical details that effect performance and other factors. Sales persons often spend much of their time communicating these technicalities and price justifications.
Concepts involving recommendation systems that take in information about a user’s given preferences and needs, and produce a manageable set of suggestions.
User Insights: the most important point of interaction between interested customers and sales associates is a systematic downsampling of overwhelming bike options into something manageable.
Note on Design Direction not Pursued.
Of the three concepts, the at-home fitting experience had the most evidence suggesting a real design opportunity. Initially, the team began developing this concept (see storyboard below). However, after discussion about augmented reality prototyping tools available and concept relevance to retail, the team shifted focus on a platform that utilized concept #2 and #3.